Marketing kategória termékei

Dixon, Matthew - Adamson, Brent: The Challenger Sale
idegen
Dixon, Matthew - Adamson, Brent
The Challenger Sale

Penguin LCC US, 2011

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be w...

5%
160.22 RON 152.21 RON
Lindstrom, Martin: Buyology
idegen
Lindstrom, Martin
Buyology

Random House LCC US, 2010

NEW YORK TIMES BESTSELLER • "A fascinating look at how consumers perceive logos, ads, commercials, brands, and products."-TimeHow much do...

5%
93.70 RON 89.01 RON
Holiday, Ryan: The Obstacle is the Way
idegen
Holiday, Ryan
The Obstacle is the Way

Profile Books, 2015

A modern guru shows us how a simple change in attitude can change insurmountable obstacles into once-in-a-lifetime opportunities. His pr...

5%
66.57 RON 63.24 RON
Sharp, Byron: How Brands Grow
idegen
Sharp, Byron
How Brands Grow

Oxford University Press, 2010

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how...

5%
179.90 RON 170.90 RON
Soudagar, Reza - Iyer, Vinay - Hildebrand, Volker: The Customer Experience Edge: Technology and Techniques for Delivering an Enduring, Profitable and Positive Experience to Your Customers
idegen
Soudagar, Reza - Iyer, Vinay - Hildebrand, Volker
The Customer Experience Edge: Technology and Techniques for Delivering an Enduring, Profitable and Positive Experience to Your Customers

McGraw-Hill Education - Europe, 2011

"This excellent book makes it quite clear that your business has to focus on customer experience for 21st-century business success. It's ...

5%
209.54 RON 199.06 RON
Vaynerchuk, Gary: Jab, Jab, Jab, Jab, Jab, Right Hook
idegen
Vaynerchuk, Gary
Jab, Jab, Jab, Jab, Jab, Right Hook

Harper Collins Publ. USA, 2013

A blueprint to social media marketing strategies that really work.

5%
125.60 RON 119.32 RON
Godin, Seth: This is Marketing
idegen
Godin, Seth
This is Marketing

Penguin Books Ltd (UK), 2018

Seth Godin is the author of 18 international bestsellers that have changed the way people think about work and have been translated into ...

5%
107.96 RON 102.56 RON
Osterwalder, Alexander - Pigneur, Yves - Bernarda, Gregory - Smith, Alan: Value Proposition Design
idegen
Osterwalder, Alexander - Pigneur, Yves - Bernarda, Gregory - Smith, Alan
Value Proposition Design

John Wiley & Sons, 2014

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist Va...

5%
193.72 RON 184.03 RON
Kotler, Philip - Kartajaya, Hermawan - Setiawan, Iwan: Marketing 4.0
idegen
Kotler, Philip - Kartajaya, Hermawan - Setiawan, Iwan
Marketing 4.0

John Wiley & Sons, 2017

Marketing has changed forever--this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for...

5%
135.13 RON 128.37 RON
Godin, Seth: Purple Cow
idegen
Godin, Seth
Purple Cow

Penguin Books Ltd (UK), 2005

Seth Godin is the author of four worldwide bestsellers, including Permission Marketing, Unleashing the Ideavirus and Survival is Not Enou...

5%
71.60 RON 68.02 RON
Rackham, Neil: The Spin Selling Fieldbook
idegen
Rackham, Neil
The Spin Selling Fieldbook

McGraw-Hill Education Ltd, 1996

Put into practice today's winning strategy for achieving success in high-end sales!The SPIN Selling Fieldbook is your guide to the method...

5%
176.52 RON 167.69 RON
Beckwith, Harry: Selling the Invisible
idegen
Beckwith, Harry
Selling the Invisible

Hachette Book Group USA, 2012

SELLING THE INVISIBLE is a concise and often entertaining look at the unique characteristics of services and their prospects, and how any...

5%
91.04 RON 86.49 RON
Lindstrom, Martin: Brand Sense
idegen
Lindstrom, Martin
Brand Sense

Kogan Page, 2010

That gratifying new car smell is actually a manufactured "new car" aroma. The sound of Kellogg's cornflakes crunching in our mouths is cr...

5%
102.30 RON 97.18 RON
Vaynerchuk, Gary: Thank You Economy
idegen
Vaynerchuk, Gary
Thank You Economy

Harper Collins Publ. USA, 2011

The New York Times Bestselling author, Gary Vaynerchuk, is back with his second business book, this time looking at the evolution of econ...

5%
102.64 RON 97.51 RON
Sugarman, Joseph: The Adweek Copywriting Handbook
idegen
Sugarman, Joseph
The Adweek Copywriting Handbook

John Wiley & Sons, 2007

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven ...

5%
135.75 RON 128.96 RON
Serhant, Ryan: Sell It Like Serhant
idegen
Serhant, Ryan
Sell It Like Serhant

Hachette Book Group USA, 2018

5%
154.42 RON 146.70 RON
Minto, Barbara: The Pyramid Principle
idegen
Minto, Barbara
The Pyramid Principle

Financial Times Prent., 2008

How many times have you written an email at work, read it back and found that it didn't make as much sense as you'd hoped? or worse, some...

5%
264.75 RON 251.51 RON
Ehhez a termékhez egyelőre nincs kép az adatbázisunkban.
idegen
Sutherland, Rory
Alchemy

Random House UK Ltd, 2019

'A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.' Nassim Nicholas TalebTo be brilliant, you have to...

5%
108.39 RON 102.97 RON
Knaflic, Cole Nussbaumer: Storytelling with Data
idegen
Knaflic, Cole Nussbaumer
Storytelling with Data

John Wiley & Sons, 2015

Don't simply show your data--tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to ...

5%
221.09 RON 210.04 RON
Gay, Richard - Charlesworth, Alan - Esen, Rita: Online Marketing
idegen
Gay, Richard - Charlesworth, Alan - Esen, Rita
Online Marketing

Oxford University Press, 2007

Suitable for undergraduate and postgraduate marketing and business students undertaking web-related modules, this title offers a user-fri...

5%
312.12 RON 296.51 RON
Aaker, David A. - McLoughlin, Damien: Strategic Market Management
idegen
Aaker, David A. - McLoughlin, Damien
Strategic Market Management

John Wiley & Sons, 2007

"The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the managemen...

5%
324.65 RON 308.42 RON
Neumeier, Marty: The Brand Gap
idegen
Neumeier, Marty
The Brand Gap

Pearson Education Limited, 2005

All the secrets to creating a brand identity that resonates across every aspect of a business--including its Web site and overall strateg...

5%
156.70 RON 148.86 RON
Westwood, John: How to Write a Marketing Plan
idegen
Westwood, John
How to Write a Marketing Plan

Kogan Page, 2019

How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit,...

5%
72.08 RON 68.48 RON
Ryan, Damian: Understanding Digital Marketing
idegen
Ryan, Damian
Understanding Digital Marketing

Kogan Page, 2016

The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our...

5%
144.55 RON 137.32 RON
Gallo, Carmine: Five Stars
idegen
Gallo, Carmine
Five Stars

Pan Macmillan, 2018

How to get to master the art of persuasion—from the bestselling author of Talk Like Ted. Ideas don't sell themselves. As the forces of g...

5%
80.59 RON 76.56 RON
Kapferer, Jean-Noël: The Luxury Strategy
idegen
Kapferer, Jean-Noël
The Luxury Strategy

Kogan Page, 2012

The Luxury Strategy has established itself as the definitive work that sets the record straight on the essence of a luxury strategy. It p...

5%
251.21 RON 238.65 RON
Jordan, Jason - Vazzana, Michelle: Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance
idegen
Jordan, Jason - Vazzana, Michelle
Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance

McGraw-Hill Education Ltd, 2011

Boost sales results by zeroing in on the metrics that matter most"Sales may be an art, but sales management is a science. Cracking the Sa...

5%
188.75 RON 179.31 RON
Bosworth, Michael T.: Solution Selling
idegen
Bosworth, Michael T.
Solution Selling

McGraw-Hill Education Ltd, 1994

When products or services are hard to describe, intangible, have long sell cycles, or are expensive, chances are they're difficult to sel...

5%
194.84 RON 185.10 RON
Shapiro, Gary: Ninja Innovation
idegen
Shapiro, Gary
Ninja Innovation

HarperCollins Publishers Inc, 2013

The leader of the Consumer Electronics Association draws on his decades of experience working with the world¿s most innovative companies ...

5%
107.96 RON 102.56 RON
Eades, Keith M.: The New Solution Selling
idegen
Eades, Keith M.
The New Solution Selling

McGraw-Hill Education Ltd, 2003

The long-awaited sequel to "Solution Selling, one of history's most popular selling guides. The New Solution Selling focuses on streamlin...

5%
177.91 RON 169.01 RON
Cultural Tourism in a Digital Era
idegen Cultural Tourism in a Digital Era

Springer International Publishing, 2015

This book covers the entire spectrum of cultural and digital tourism and presents the latest findings, examples and cases, highlighting i...

5%
938.30 RON 891.38 RON
Donovan, Jeremey: How to Deliver a TED Talk: Secrets of the World's Most Inspiring Presentations, revised and expanded new edition, with a foreword by Richard St. John and an afterword by Simon Sinek
idegen
Donovan, Jeremey
How to Deliver a TED Talk: Secrets of the World's Most Inspiring Presentations, revised and expanded new edition, with a foreword by Richard St. John and an afterword by Simon Sinek

McGraw-Hill Education Ltd, 2013

DELIVER THE PRESENTATION OF YOUR LIFE--AND LAUNCH YOUR CAREERA nonprofit dedicated to ideas worth spreading, TED challenges the world's m...

5%
123.86 RON 117.67 RON
Humby, Clive - Phillips, Tim - Hunt, Terry: Scoring Points
idegen
Humby, Clive - Phillips, Tim - Hunt, Terry
Scoring Points

Kogan Page, 2008

Scoring Points tells the dramatic story of how Tesco Clubcard was conceived, launched and developed. Clive Humby and Terry Hunt, two majo...

5%
231.68 RON 220.10 RON
Tapscott, Don - Tapscott, Alex: Blockchain Revolution
idegen
Tapscott, Don - Tapscott, Alex
Blockchain Revolution

Penguin LCC US, 2018

The first, foundational book on blockchain technology, from the bestselling author of Wikinomics Don Tapscott and blockchain expert Alex ...

5%
77.59 RON 73.71 RON
Scott, David Meerman: The New Rules of Marketing and PR
idegen
Scott, David Meerman
The New Rules of Marketing and PR

John Wiley & Sons, 2017

The international bestseller--now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite....

5%
135.56 RON 128.78 RON
Moore, Geoffrey A.: Crossing the Chasm
idegen
Moore, Geoffrey A.
Crossing the Chasm

Harper Collins Publ. USA, 2014

The best-selling marketing guide is back with new chapters, new examples, and new strategies to help groundbreaking high-tech entrepreneu...

5%
118.16 RON 112.25 RON
Belfort, Jordan: Way of the Wolf
idegen
Belfort, Jordan
Way of the Wolf

Simon + Schuster Inc., 2018

5%
93.70 RON 89.01 RON
Levine, Rick - Locke, Christopher - Searls, Doc - Weinberger, David - McKee, Jake - Rangaswami, J. P. - Gillmor, Dan: Cluetrain Manifesto. 10th Anniversary Edition
idegen
Levine, Rick - Locke, Christopher - Searls, Doc - Weinberger, David - McKee, Jake - Rangaswami, J. P. - Gillmor, Dan
Cluetrain Manifesto. 10th Anniversary Edition

Hachette Book Group USA, 2011

A new edition of the business classic for everyone navigating the wired marketplace

5%
105.15 RON 99.89 RON
Eklund, Fredrik - Littlefield, Bruce: The Sell
idegen
Eklund, Fredrik - Littlefield, Bruce
The Sell

Penguin LCC US, 2016

The nation's #1 real estate broker and charismatic costar of Bravo's Million Dollar Listing New York shares his secrets on how to be succ...

5%
93.94 RON 89.24 RON
Lindstrom, Martin: Small Data
idegen
Lindstrom, Martin
Small Data

Macmillan USA, 2017

5%
93.70 RON 89.01 RON
Hennessy, Brittany: Influencer
idegen
Hennessy, Brittany
Influencer

Penguin LCC US, 2018

"I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're going to want to hea...

5%
88.47 RON 84.05 RON
McAfee, Andrew (MIT) - Brynjolfsson, Erik (MIT): Machine, Platform, Crowd
idegen
McAfee, Andrew (MIT) - Brynjolfsson, Erik (MIT)
Machine, Platform, Crowd

WW Norton & Co, 2017

We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry sta...

5%
163.51 RON 155.33 RON
Bergh, Joeri van den - Behrer, Mattias: How Cool Brands Stay Hot
idegen
Bergh, Joeri van den - Behrer, Mattias
How Cool Brands Stay Hot

Kogan Page, 2016

While the first two editions of "How Cool Brands Stay Hot" focused exclusively on Generation Y (Millennials), this fully revised third ed...

5%
143.98 RON 136.78 RON
Tungate, Mark: Fashion Brands
idegen
Tungate, Mark
Fashion Brands

Kogan Page, 2012

Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M ha...

5%
143.59 RON 136.41 RON
Black, Caroline: The PR Professional's Handbook
idegen
Black, Caroline
The PR Professional's Handbook

Kogan Page, 2014

At a time when rapid changes in communications technology, such as social media, are having a major impact on the way businesses choose t...

5%
179.80 RON 170.81 RON
Wu, Tim: The Attention Merchants
idegen
Wu, Tim
The Attention Merchants

Random House LCC US, 2017

One of the Best Books of the Year The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto) From Tim W...

5%
58.64 RON 55.71 RON
Kingsnorth, Simon: Digital Marketing Strategy
idegen
Kingsnorth, Simon
Digital Marketing Strategy

Kogan Page, 2019

Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestse...

5%
212.29 RON 201.68 RON
Bijaoui, Ilan: SMEs in an Era of Globalization
idegen
Bijaoui, Ilan
SMEs in an Era of Globalization

Palgrave Macmillan US, 2016

This book identifies the driving forces behind globalization and proposes innovative ways for small and medium-enterprises (SMEs) to conf...

5%
322.72 RON 306.58 RON
Schlie, Erik - Rheinboldt, Jörg - Waesche, Niko Marcel: Simply Seven
idegen
Schlie, Erik - Rheinboldt, Jörg - Waesche, Niko Marcel
Simply Seven

Palgrave Macmillan UK, 2016

Published as part of Palgrave Macmillan's IE Business Publishing Series, Simply Seven is a practical guide to Internet business for stude...

5%
264.27 RON 251.06 RON
Sim Puay-I, Patrick: Attractions in Resorts World Sentosa. A review of its impact on consumer experiential marketing
idegen
Sim Puay-I, Patrick
Attractions in Resorts World Sentosa. A review of its impact on consumer experiential marketing

GRIN Publishing, 2015

Essay from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, Grif...

5%
32.19 RON 30.58 RON
Prüß, Maria: Online Marketing in China and Germany
idegen
Prüß, Maria
Online Marketing in China and Germany

VDM Verlag Dr. Müller e.K., 2013

Recent years have witnessed the tremendous growth of the Chinese economy, rising living standards, and an increasing number of internet...

5%
261.13 RON 248.07 RON
Keegan, Warren J. - Green, Mark: Global Marketing
idegen
Keegan, Warren J. - Green, Mark
Global Marketing

Prentice Hall, 2016

For courses in global marketing.Familiarizes Students with Global Marketing and the Global Business EnvironmentMarking the 20th anniversa...

5%
413.12 RON 392.46 RON
Munusamy, Jayaraman - BS, Lau - C, Shankar: Impulse Buying Behavior in Shopping Malls: A Malaysian Perspective
idegen
Munusamy, Jayaraman - BS, Lau - C, Shankar
Impulse Buying Behavior in Shopping Malls: A Malaysian Perspective

LAP Lambert Acad. Publ., 2010

5%
261.19 RON 248.13 RON
Luefschuetz, Gary S.: Selling Professional Services to the Fortune 500: How to Win in the Billion-Dollar Market of Strategy Consulting, Technology Solutions, and Outsourcin
idegen
Luefschuetz, Gary S.
Selling Professional Services to the Fortune 500: How to Win in the Billion-Dollar Market of Strategy Consulting, Technology Solutions, and Outsourcin

MCGRAW HILL BOOK CO, 2010

This insider's guide provides the edge you need to successfully sell, market, and deliver yourservices to the world's top companies. Sell...

5%
310.78 RON 295.24 RON
Constantinides, Efthymios: Virtual Marketing
idegen
Constantinides, Efthymios
Virtual Marketing

VDM Verlag, 2009

The book emphasizes the fact that while deep-seated and time-honored business laws are always valid, survival and success in the virtual ...

5%
362.52 RON 344.39 RON
Mullins, John - Walker, Orville C. - Boyd, Harper W.: Marketing Management
idegen
Mullins, John - Walker, Orville C. - Boyd, Harper W.
Marketing Management

McGraw-Hill Education Ltd, 2012

The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than ...

5%
409.69 RON 389.21 RON
Page, Tom: Disruptive Innovation - A Strategy for New Product Development?
idegen
Page, Tom
Disruptive Innovation - A Strategy for New Product Development?

LAP Lambert Acad. Publ., 2010

Disruptive Innovations have the ability to completely change the market within which they interact. They can do this to a much greater de...

5%
260.99 RON 247.94 RON
Cateora, Philip R. - Gilly, Mary C. - Graham, John: International Marketing
idegen
Cateora, Philip R. - Gilly, Mary C. - Graham, John
International Marketing

McGraw-Hill Education Ltd, 2016

Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 17th edition of International Marketing with their...

5%
1 490.68 RON 1 416.15 RON
AlQulaity, Manahil - Bajaber, Wejdan: The Growth of E-Commerce in Saudi Arabia and Its Influence on Saudi Women
idegen
AlQulaity, Manahil - Bajaber, Wejdan
The Growth of E-Commerce in Saudi Arabia and Its Influence on Saudi Women

GRIN Publishing, 2016

Research Paper (undergraduate) from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Res...

5%
85.19 RON 80.93 RON
Brent, Andrew: The Growth Director's Secret
idegen
Brent, Andrew
The Growth Director's Secret

Bloomsbury Academic, 2017

The Growth Director's Secret explains how the majority of purchasing decisions are reflexive, and how becoming the dominant 'auto-pilot' ...

5%
173.95 RON 165.25 RON