Marketing kategória termékei

Dixon, Matthew - Adamson, Brent: The Challenger Sale
idegen
Dixon, Matthew - Adamson, Brent
The Challenger Sale

Penguin LCC US, 2011

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be w...

5%
155.64 RON 147.86 RON
Holiday, Ryan: The Obstacle is the Way
idegen
Holiday, Ryan
The Obstacle is the Way

Profile Books, 2015

A modern guru shows us how a simple change in attitude can change insurmountable obstacles into once-in-a-lifetime opportunities. His pr...

5%
61.70 RON 58.62 RON
Lindstrom, Martin: Buyology
idegen
Lindstrom, Martin
Buyology

Random House LCC US, 2010

NEW YORK TIMES BESTSELLER • "A fascinating look at how consumers perceive logos, ads, commercials, brands, and products."-TimeHow much do...

5%
91.74 RON 87.16 RON
Minto, Barbara: The Pyramid Principle
idegen
Minto, Barbara
The Pyramid Principle

Financial Times Prent., 2008

How many times have you written an email at work, read it back and found that it didn't make as much sense as you'd hoped? or worse, some...

5%
266.82 RON 253.48 RON
Vaynerchuk, Gary: Jab, Jab, Jab, Jab, Jab, Right Hook
idegen
Vaynerchuk, Gary
Jab, Jab, Jab, Jab, Jab, Right Hook

Harper Collins Publ. USA, 2013

A blueprint to social media marketing strategies that really work.

5%
120.58 RON 114.56 RON
Sharp, Byron: How Brands Grow
idegen
Sharp, Byron
How Brands Grow

Oxford University Press, 2010

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how...

5%
167.32 RON 158.96 RON
Osterwalder, Alexander - Pigneur, Yves - Bernarda, Gregory - Smith, Alan: Value Proposition Design
idegen
Osterwalder, Alexander - Pigneur, Yves - Bernarda, Gregory - Smith, Alan
Value Proposition Design

John Wiley & Sons, 2014

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist Va...

5%
181.80 RON 172.71 RON
Soudagar, Reza - Iyer, Vinay - Hildebrand, Volker: The Customer Experience Edge: Technology and Techniques for Delivering an Enduring, Profitable and Positive Experience to Your Customers
idegen
Soudagar, Reza - Iyer, Vinay - Hildebrand, Volker
The Customer Experience Edge: Technology and Techniques for Delivering an Enduring, Profitable and Positive Experience to Your Customers

McGraw-Hill Education - Europe, 2011

"This excellent book makes it quite clear that your business has to focus on customer experience for 21st-century business success. It's ...

5%
197.26 RON 187.40 RON
Godin, Seth: This is Marketing
idegen
Godin, Seth
This is Marketing

Penguin Books Ltd (UK), 2018

Seth Godin is the author of 18 international bestsellers that have changed the way people think about work and have been translated into ...

5%
100.21 RON 95.20 RON
Kotler, Philip - Kartajaya, Hermawan - Setiawan, Iwan: Marketing 4.0
idegen
Kotler, Philip - Kartajaya, Hermawan - Setiawan, Iwan
Marketing 4.0

John Wiley & Sons, 2017

Marketing has changed forever--this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for...

5%
128.15 RON 121.75 RON
Sugarman, Joseph: The Adweek Copywriting Handbook
idegen
Sugarman, Joseph
The Adweek Copywriting Handbook

John Wiley & Sons, 2007

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven ...

5%
128.91 RON 122.47 RON
Godin, Seth: Purple Cow
idegen
Godin, Seth
Purple Cow

Penguin Books Ltd (UK), 2005

Seth Godin is the author of four worldwide bestsellers, including Permission Marketing, Unleashing the Ideavirus and Survival is Not Enou...

5%
66.83 RON 63.49 RON
Rackham, Neil: The Spin Selling Fieldbook
idegen
Rackham, Neil
The Spin Selling Fieldbook

McGraw-Hill Education Ltd, 1996

Put into practice today's winning strategy for achieving success in high-end sales!The SPIN Selling Fieldbook is your guide to the method...

5%
177.96 RON 169.07 RON
Vaynerchuk, Gary: Thank You Economy
idegen
Vaynerchuk, Gary
Thank You Economy

Harper Collins Publ. USA, 2011

The New York Times Bestselling author, Gary Vaynerchuk, is back with his second business book, this time looking at the evolution of econ...

5%
103.43 RON 98.26 RON
Knaflic, Cole Nussbaumer: Storytelling with Data
idegen
Knaflic, Cole Nussbaumer
Storytelling with Data

John Wiley & Sons, 2015

Don't simply show your data--tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to ...

5%
206.17 RON 195.87 RON
Neumeier, Marty: The Brand Gap
idegen
Neumeier, Marty
The Brand Gap

Pearson Education Limited, 2005

All the secrets to creating a brand identity that resonates across every aspect of a business--including its Web site and overall strateg...

5%
157.92 RON 150.03 RON
Ryan, Damian: Understanding Digital Marketing
idegen
Ryan, Damian
Understanding Digital Marketing

Kogan Page, 2016

The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our...

5%
134.37 RON 127.66 RON
Wu, Tim: The Attention Merchants
idegen
Wu, Tim
The Attention Merchants

Random House LCC US, 2017

One of the Best Books of the Year The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto) From Tim W...

5%
64.92 RON 61.68 RON
Gay, Richard - Charlesworth, Alan - Esen, Rita: Online Marketing
idegen
Gay, Richard - Charlesworth, Alan - Esen, Rita
Online Marketing

Oxford University Press, 2007

Suitable for undergraduate and postgraduate marketing and business students undertaking web-related modules, this title offers a user-fri...

5%
314.67 RON 298.94 RON
Gallo, Carmine: Five Stars
idegen
Gallo, Carmine
Five Stars

Pan Macmillan, 2018

How to get to master the art of persuasion—from the bestselling author of Talk Like Ted. Ideas don't sell themselves. As the forces of g...

5%
81.25 RON 77.19 RON
Westwood, John: How to Write a Marketing Plan
idegen
Westwood, John
How to Write a Marketing Plan

Kogan Page, 2019

How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit,...

5%
67.26 RON 63.90 RON
Aaker, David A. - McLoughlin, Damien: Strategic Market Management
idegen
Aaker, David A. - McLoughlin, Damien
Strategic Market Management

John Wiley & Sons, 2007

"The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the managemen...

5%
327.30 RON 310.94 RON
Kapferer, Jean-Noël: The Luxury Strategy
idegen
Kapferer, Jean-Noël
The Luxury Strategy

Kogan Page, 2012

The Luxury Strategy has established itself as the definitive work that sets the record straight on the essence of a luxury strategy. It p...

5%
233.85 RON 222.16 RON
Bergh, Joeri van den - Behrer, Mattias: How Cool Brands Stay Hot
idegen
Bergh, Joeri van den - Behrer, Mattias
How Cool Brands Stay Hot

Kogan Page, 2016

While the first two editions of "How Cool Brands Stay Hot" focused exclusively on Generation Y (Millennials), this fully revised third ed...

5%
133.84 RON 127.15 RON
Black, Caroline: The PR Professional's Handbook
idegen
Black, Caroline
The PR Professional's Handbook

Kogan Page, 2014

At a time when rapid changes in communications technology, such as social media, are having a major impact on the way businesses choose t...

5%
167.23 RON 158.87 RON
Lindstrom, Martin: Small Data
idegen
Lindstrom, Martin
Small Data

Macmillan USA, 2017

5%
91.78 RON 87.20 RON
Tungate, Mark: Fashion Brands
idegen
Tungate, Mark
Fashion Brands

Kogan Page, 2012

Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M ha...

5%
133.46 RON 126.79 RON
Jordan, Jason - Vazzana, Michelle: Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance
idegen
Jordan, Jason - Vazzana, Michelle
Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance

McGraw-Hill Education Ltd, 2011

Boost sales results by zeroing in on the metrics that matter most"Sales may be an art, but sales management is a science. Cracking the Sa...

5%
190.28 RON 180.77 RON
Shapiro, Gary: Ninja Innovation
idegen
Shapiro, Gary
Ninja Innovation

HarperCollins Publishers Inc, 2013

The leader of the Consumer Electronics Association draws on his decades of experience working with the world¿s most innovative companies ...

5%
108.84 RON 103.40 RON
Cultural Tourism in a Digital Era
idegen Cultural Tourism in a Digital Era

Springer International Publishing, 2015

This book covers the entire spectrum of cultural and digital tourism and presents the latest findings, examples and cases, highlighting i...

5%
945.95 RON 898.66 RON
Hennessy, Brittany: Influencer
idegen
Hennessy, Brittany
Influencer

Penguin LCC US, 2018

"I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're going to want to hea...

5%
86.47 RON 82.15 RON
Tapscott, Don - Tapscott, Alex: Blockchain Revolution
idegen
Tapscott, Don - Tapscott, Alex
Blockchain Revolution

Penguin LCC US, 2018

The first, foundational book on blockchain technology, from the bestselling author of Wikinomics Don Tapscott and blockchain expert Alex ...

5%
75.49 RON 71.72 RON
Levine, Rick - Locke, Christopher - Searls, Doc - Weinberger, David - McKee, Jake - Rangaswami, J. P. - Gillmor, Dan: Cluetrain Manifesto. 10th Anniversary Edition
idegen
Levine, Rick - Locke, Christopher - Searls, Doc - Weinberger, David - McKee, Jake - Rangaswami, J. P. - Gillmor, Dan
Cluetrain Manifesto. 10th Anniversary Edition

Hachette Book Group USA, 2011

A new edition of the business classic for everyone navigating the wired marketplace

5%
103.28 RON 98.12 RON
Eklund, Fredrik - Littlefield, Bruce: The Sell
idegen
Eklund, Fredrik - Littlefield, Bruce
The Sell

Penguin LCC US, 2016

The nation's #1 real estate broker and charismatic costar of Bravo's Million Dollar Listing New York shares his secrets on how to be succ...

5%
92.02 RON 87.42 RON
Moore, Geoffrey A.: Crossing the Chasm
idegen
Moore, Geoffrey A.
Crossing the Chasm

Harper Collins Publ. USA, 2014

The best-selling marketing guide is back with new chapters, new examples, and new strategies to help groundbreaking high-tech entrepreneu...

5%
119.07 RON 113.12 RON
Kingsnorth, Simon: Digital Marketing Strategy
idegen
Kingsnorth, Simon
Digital Marketing Strategy

Kogan Page, 2019

Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestse...

5%
200.52 RON 190.50 RON
Humby, Clive - Phillips, Tim - Hunt, Terry: Scoring Points
idegen
Humby, Clive - Phillips, Tim - Hunt, Terry
Scoring Points

Kogan Page, 2008

Scoring Points tells the dramatic story of how Tesco Clubcard was conceived, launched and developed. Clive Humby and Terry Hunt, two majo...

5%
220.61 RON 209.58 RON
Downe, Lou: Good Services
idegen
Downe, Lou
Good Services

BIS Publishers, 2020

Service design is a rapidly growing area of interest in design and business management. There are a lot of books on how to get started, b...

5%
97.37 RON 92.51 RON
Siegel, Eric: Predictive Analytics
idegen
Siegel, Eric
Predictive Analytics

John Wiley & Sons, 2016

"Mesmerizing & fascinating..." --The Seattle Post-Intelligencer "The Freakonomics of big data." --Stein Kretsinger, founding executi...

5%
128.38 RON 121.97 RON
Solomon, Michael R. - Bamossy, Gary - Askegaard, Søren - Hogg, Margaret K.: Consumer Behaviour
idegen
Solomon, Michael R. - Bamossy, Gary - Askegaard, Søren - Hogg, Margaret K.
Consumer Behaviour

Pearson, 2016

Consumer Behaviour: A European Perspective 6th Edition by Michael R. Solomon, Gary J. Bamossy, Søren T. Askegaard and Margaret K. Hogg No...

5%
368.34 RON 349.93 RON
Langwost, Ralf: How to catch the Big Idea. Englische Ausgabe
idegen
Langwost, Ralf
How to catch the Big Idea. Englische Ausgabe

PUBLICIS, 2004

Großartige Werbeideen sind kein Zufall, sondern das Ergebnis eines konsequent gemanagten Wertschöpfungsprozesses. Was Top-Kreative bei ih...

5%
267.83 RON 254.44 RON
Lancaster, Geoff - Massingham, Lester - Ashford, Ruth: Essentials of Marketing
idegen
Lancaster, Geoff - Massingham, Lester - Ashford, Ruth
Essentials of Marketing

McGraw-Hill Education Ltd, 2001

The new edition of Essentials of Marketing synthesises contemporary marketing knowledge to present the fundamental principles that underp...

5%
388.22 RON 368.81 RON
Customer Empowerment
idegen Customer Empowerment

Karlsruher Institut für Technologie, 2014

Der zweite Französisch-Deutsche Workshop zum Thema Consumer Empowerment fand vom 10.-11. Januar 2013 am Karlsruher Institut für Technolog...

5%
215.64 RON 204.86 RON
Adoption of Innovation
idegen Adoption of Innovation

Springer International Publishing, 2015

This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that...

5%
768.30 RON 729.89 RON
Bliss, Jeanne: Chief Customer Officer 2.0
idegen
Bliss, Jeanne
Chief Customer Officer 2.0

John Wiley & Sons, 2015

A Customer Experience Roadmap to Transform Your Business and Culture Chief Customer Officer 2.0 will give you a proven framework that ha...

5%
147.73 RON 140.35 RON
Market Entry in China
idegen Market Entry in China

Springer International Publishing, 2016

This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed...

5%
414.26 RON 393.55 RON
Caldiero, Christopher: Neo-PR
idegen
Caldiero, Christopher
Neo-PR

Peter Lang Publishing Inc. New York, 2015

Christopher Caldiero examines new ways of thinking about public relations practice in today's technological and postmodern world. His con...

5%
188.37 RON 178.96 RON
Celebrating America's Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?
idegen Celebrating America's Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?

Springer International Publishing, 2016

This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver, Colorado. Marketing ha...

5%
1 479.64 RON 1 405.66 RON
Business Project Management and Marketing
idegen Business Project Management and Marketing

Springer Berlin, 2016

Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of ...

5%
533.20 RON 506.54 RON
Programmatic Advertising
idegen Programmatic Advertising

Springer International Publishing, 2015

Thisfundamental guide on programmatic advertising explains in detail how automated, data-driven advertisingreally works in practice and h...

5%
414.41 RON 393.69 RON
Martínez-López, Francisco J. - Anaya-Sánchez, Rafael - Aguilar-Illescas, Rocio - Molinillo, Sebastián: Online Brand Communities
idegen
Martínez-López, Francisco J. - Anaya-Sánchez, Rafael - Aguilar-Illescas, Rocio - Molinillo, Sebastián
Online Brand Communities

Springer International Publishing, 2016

This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First...

5%
502.74 RON 477.61 RON
Handbook of Brand Semiotics
idegen Handbook of Brand Semiotics

Kassel University Press GmbH, 2015

Semiotics has been making progressively inroads into marketing research over the past thirty years. Despite the amply demonstrated co...

5%
305.32 RON 290.06 RON
Morgan, Tony: Visual Merchandising
idegen
Morgan, Tony
Visual Merchandising

Laurence King Publishing, 2016

Ein Leitfaden zu allen Aspekten des Visual Merchandising: von der Schaufenster- und Ladengestaltung bis zur Psychologie des Einkaufs- und...

5%
164.05 RON 155.85 RON
Saavedra, Claudio A.: The Marketing Challenge for Industrial Companies
idegen
Saavedra, Claudio A.
The Marketing Challenge for Industrial Companies

Springer International Publishing, 2016

This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting eac...

5%
827.90 RON 786.51 RON
Drews, Ralf - Lamson, Melissa: Market Entry into the USA
idegen
Drews, Ralf - Lamson, Melissa
Market Entry into the USA

Springer International Publishing AG, 2015

This book connects a buying psychology driven by American beliefs and values with a company's go-to market strategy, the goal being to se...

5%
295.87 RON 281.08 RON
Kennedy, Barrack: Retail Marketing Theory In Fashion Retailing Context
idegen
Kennedy, Barrack
Retail Marketing Theory In Fashion Retailing Context

GRIN Publishing, 2014

Research Paper (postgraduate) from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Rese...

5%
88.62 RON 84.19 RON
Lott, Christian: Mass Customisation
idegen
Lott, Christian
Mass Customisation

Diplom.de, 2001

Inhaltsangabe: Inhaltsverzeichnis:Inhaltsverzeichnis: Table of Contents (INHALTSVERZEICHNIS) Acknowledgements Table of Contents Lis...

5%
210.13 RON 199.63 RON
Power of Origin
idegen Power of Origin

Leykam, 2013

It is beyond controversy that intercultural competence, especially within the area of tourism, is a requirement for professionals in the ...

5%
102.26 RON 97.15 RON
Lewicki, Roy J. - Barry, Bruce - Saunders, David M.: Essentials of Negotiation
idegen
Lewicki, Roy J. - Barry, Bruce - Saunders, David M.
Essentials of Negotiation

McGraw-Hill Education Ltd, 2015

Additional Information and teaching resources to support this text are available from www.mhhe.com/lewickinegotiation.Essentials of Negot...

5%
919.01 RON 873.06 RON
Fashion Brand Internationalization
idegen Fashion Brand Internationalization

Palgrave Macmillan US, 2016

The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on ...

5%
325.40 RON 309.13 RON